Outdoor Experiences Department Manager, Groupe Rossignol
Alison Lacroix, is passionate about tourism development. She is also an outdoor sport enthusiast. In July 2016, she joined Raidlight (before it was acquired by Groupe Rossignol) as Division Manager for Trail Resorts/Nordic skiing Zones. She's managing a team of 3 people, and together they expanded their division by adding 2 brand new activities in Nordic Walk (Stations Nordik Walk) and Mountain Bikes (R-Bikes). This diversification was the result of multiple factors: their acquisition by Groupe Rossignol, and the increasing demand from resorts for support on venturing into other outdoor activities. Before that, Alison held several positions in the tourism development field - namely Director of Visitor Bureau in mid-range mountain areas, and Activities Coordinator for a pool of Visitor Bureau directors in the Lyon area, with a focus on innovative tourism projects.