June 11, 2019

In partnership with:

AD'OCC

Learn. Meet. Get inspired.

The first day of MBS will provide tons of insights from our expert talks. The different sessions will focus on strategic and critical topics, including renewable energy and hydroelectricity, biking as a highly valuable asset for tourism development, and the innovation race to boost mountain appeal.


  • 09:30 - 10:00

    Keynote by Tobias Luthe

     

  • 10:00 - 11:00

    How do mountain regions cope with climate change?

    Panellists:

    • • Juan-Andres Guterriez, President, Euromontana
    • • Tobias Luthe, Mountain Guide, Researcher at the University of Zurich, Founding Director of the MonViso Institute (Italy)
    • • Laurent Garcia, General Manager, Peyragudes Ski Resort
    • • Marc Pons, Director of the Andorra Innovation Hub and Head of Department at the Snow and Mountain Research Center of Andorra

     

  • 11:00 - 11:30

    Closing remarks

    Speaker:

    Mrs. Carole Delga, President, Région Occitanie/Pyrénées-Méditerannée

     

  • 11:30 - 12:15

    Opening ceremony

     

  • 12:15 - 13:30

    Business lunch

    (Lunch will be served at a designated area inside the exhibition hall)

     

  • 13:30 - 14:30

    Invest, diversify, innovate: key factors for renewing ski resort clientele

    Panellists:

    • • Yves Rougier, General Manager, Altiservice (Engie group)
    • • Frédéric Marion, International Project Director - Mountain, Compagnie des Alpes Management
    • • Blandine Vernadet, Project Manager, N’PY/SkyLodge, Deputy Director, Grand Tourmalet
    • • Hervé Blanchard, CEO, Mécamont Hydro
    • • René Causse, President, Syndicat Mixte d’Aménagement du Mont Lozère
    • • Éric Adamkiewicz, Lecturer in sport management and land planning, Paul Sabatier University

    Customer retention issues, aging and not-suited equipment/infrastructure, job insecurity: how can ski resorts become year-round mountain resorts? Mastering water resources and new technologies for snow production are the first steps to ensure the good functioning of a ski resort during ski season. However, the resorts are now facing real challenges when it comes to diversification and innovation. Mountain resorts must adapt to a new reality if they want to open throughout the four seasons. There are efforts to be made in various sectors including investment rationalization, year-round equipment installation, creating environments that meet the target customers' needs, increasing customer service quality, improving land planning of the resorts, etc. Looking at such highly critical objectives, we understand the importance and necessity of a collaborative work between local companies. Together, they can build synergies, they can alleviate part of the risks associated to innovation, and they can work on creating a better and more sustainable work environment.

     

  • 14:45 - 15:45

    Water, a strategic resource for mountain regions

    Panellists:

    • • Christine Etchegoyhen, President, France Hydro
    • • Franck Darthou, Director, EDF Hydro Sud-Ouest, and ElectricianS Representative, Comité de Bassin Adour-Garonne
    • • Ignacio Henares Civantos, Conservatory Manager, Sierra Nevada National Park
    • • Rémy Baudot, Regional Business Director - Occitanie/Aquitaine, Egis Eau
    • • Marion Douarche, Geographer and General Manager, CIMEO
    • • Serge Planton, Former Manager of the Climate Research Group at the Centre National de Recherches Météorologiques de Météo-France

    In mountain regions water has become 'blue gold'. It is stored in natural mountain reservoirs and supplies surrounding areas, as well as helps preserving a remarkable ecosystem. Water also plays an important role in renewable energies production and even in producing snow for touristy activities. However, water could be considered as an endangered species - its availability is put at risk by extreme climate changes including thunderstorms and drought. In such context, how can we adapt water production and consumption to prevent and overcome climat change dreadful consequences? How can water play a pivotal role in the economic development of mountain regions? Do these regions possess result-proven or innovative solutions to protect their water resources?

     

  • 16:00 - 17:00

    How biking activities drive the touristic development of mountain regions

    Panellists:

    • • Alison Lacroix, Outdoor Experiences Department Manager, Groupe Rossignol
    • • Yohann Vachette, Deputy Director, Bike Solutions
    • • Ludovic Henry, Syndicat Intercommunal de Val Louron
    • • Jorge Ruiz de Eguilaz, Zona Zero

    Mountain territories are considering taking a four-season approach in their offering. Challenges are to be expected: diversify the activity offering, and build and maintain strong visitor attendance. One of the diversification options is biking. You might wonder why, so here's a few hints:
      • Biking is the #1 sport/leisure activity in France (8.7 million bicycle riders, and 7.4 million mountain bikers, from a BVA Sport study, July 2016) while hiking holds the second place
      • Bikes can support touristic activities all year long 
      • Biking targets customer with potentially high purchasing power
      • Biking is a sustainable transportation that's totally eco-friendly

    Based on these elements, France and the Occitanie region are developing a solid sport & leisure offering through a range of electric road bikes and electric mountain bikes. Biking is a great option when it comes to touristic activity as it fits all kinds of budget.

     

  • 19:00

    Gala dinner at the Tarbes' Haras National